Word of Mouth Marketing: How Smart Companies Get People Talking 의 저자 Andy Sernovitz의 글입니다.
입소문 마케팅이 구매자의 커뮤니케이션을 돕는다는 의미에서, '과연 내 제품은 선물하기에 용이한가'라는 질문을 던져보게 하는 내용입니다.
How would someone give your product as a gift? What if it was an online service? I signed up for a Flickr Pro account, and when I was done I saw this message (edited): Can I buy a gift Pro Account for someone who doesn't have an account? Yes! You can give the gift of Flickr to anyone—member or not! Here's how it works: - Go to the main Gift page to find out what it's all about,
- Click the big "Buy Now" button
- ...Choose to either print a PDF Gift Card (to print out and scribble on), or email the gift.
Lesson: How easy is it for someone to share your stuff? What if they want to give it as a gift? Do you even ask?
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word of mouth 에 해당하는 글4 개
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