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세스 고든은 소비자의 '관심'을 구매해야 하는 기업의 입장에서 '무료'것이 중요한 툴이 될 수 있다고 설명하고 있습니다.
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세스 고든은 소비자의 '관심'을 구매해야 하는 기업의 입장에서 '무료'것이 중요한 툴이 될 수 있다고 설명하고 있습니다.
The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero
Trend Watching : Free Love
FREE LOVE: the ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music.
FREE LOVE thrives on an all-out war for consumers' ever-scarcer attention and the resulting new business models and marketing techniques, but also benefits from the ever-decreasing costs of producing physical goods, the post-scarcity dynamics of the online world (and the related avalanche of free content created by attention-hungry members of GENERATION C), the many C2C marketplaces enabling consumers to swap instead of spend, and an emerging recycling culture.
Expect FREE LOVE to become an integral if not essential part of doing business.
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