2009년이 끝나가는 시점에 2010의 소비자트렌드를 미리 짚어보는 것도 좋을 것 같습니다.
Trendwatching의 자료는 국내에서도 세미나/강연에서 자주 볼 수 있습니다. 또한 사례가 풍부해서 정기적으로 구독해서 보면 좋은 사이트 중에 하나입니다.
Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »
Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7. More »
Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months. More »
Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future. More »
To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »
Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »
With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services. More »
2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »
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디지털유목민A씨의
Tracked from tompeters' me2DAY 2009/11/27 15:53
2010 소비자 트렌드 - Trend Watching 자료
Leave your greetings here.
영어는 어려워요 ㅎㅎ
사실 저도;;;ㅎㅎ (사진이 많아서 좋은 자료입니다.~ㅎㅎ)