입소문과 마케팅 - Season 2 : Customer Evangelist

Social Media Marketing 사례

2008/09/08 13:52 / 마케터로 살기/소셜미디어 마케팅

Social Media Marketing 사례입니다. 원문은 'A List of Social Media Marketing Examples' 입니다.

개인적으로 관심이 많은 분야이기 때문에 좀 길지만 통으로 퍼왔습니다.
(미안해요 PeterKim;;;;)

회사별로 정리되어 있기 때문에 사례 연구에 많은 도움이 될 것 같습니다.^^

Examples of companies using and being used by social media marketing:

Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.⁴⁵
Absolut Vodka:
- Online video: ABSOLUTworld.²⁰
- Social networks: Top Bartender page on Facebook.⁵⁶
Accenture:
- Blogging: Nine corporate blogs.¹⁹
- Podcasting: Five corporate podcasts.
Accuquote:
- Blogging: Life Insurance blog.¹⁹
- Podcasting: Life Insurance podcast.
Acura:
- Social networks: Facebook Acura TSX Connect fan page.
- Widgets: Acura RDX Traffic on Yahoo.
Acuvue. Social networks: Facebook "Wink" application.³
Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "never-ending friending."
Adobe. Tagging: Delicious account used to bookmark primarily tutorials.²
Airplay. Social networks: Baseball Gameday Challenge Facebook application.⁵⁶
Amazon. Blogging: Web Services blog.¹⁹
American Red Cross. Blogging: Red Cross Chat.¹⁹
Animal Planet. Widgets: Killer Clips widget on Yahoo.
Annie's Homegrown. Blogging: Bernie's Blog (offline).⁴
AOL. Blogging: Vincent Ferrari tries to cancel his account.¹
Apple:
- Blogging: iPod's dirty little secret.¹
- Social networks: Apple Students group on Facebook.
ArcelorMittal. Virtual worlds: Second Life presence.³
AT&T:³⁰
- Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
- Online video: Share AT&T channel on YouTube.
- Photosharing: Flickr photostream.
- Social networks: Facebook fan page.
Austin Ventures. Social networks: Facebook page.
Avaya. Blogging: The Contact Center Insights Blog.¹⁹
Avis. Blogging: We Try Harder.⁴¹
Bank of America:
- Online video: Managers sing at a corporate meeting.
- Social networks: Medal Me! Facebook application.⁵⁶
BBVA. Social networks: Finance community.⁵⁴

more..

BearingPoint:

Blogging: New Thinking For a Changing World.³⁶
Microblogging: Twitter account.³⁶
Wiki: MIKE2.0 Methodology.

Best Buy:

Blogging: CMO Barry Judge's blog.¹⁰
Microblogging: Barry Judge on Twitter.¹⁰ Community Connection Manager, too.⁵³
Online Video: Geek Squad HQ on YouTube.⁵³
Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.

Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.²
Bigelow Tea. Blogging: Bigelow Blog.¹⁹
Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.⁴⁰
Boeing. Blogging: Randy's Journal.¹⁹Tanker Facts blog.
Bon Appétit Magazine. Social networks: Facebook page.
Borax. Social networks: Dirty Girl Quiz Facebook application.⁵⁶
BreakingPoint Labs:²⁷

Blogging: Corporate blog
Microblogging: Twitter account.

British Airways. Microblogging: Twitter account.⁵
Carnival Cruise Lines. Social networks: Carnival Connections community.³
Cavidi. Blogging: HIV Viral Load.¹⁷
Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year.³
Chevrolet:

Crowdsourcing: Super Bowl 2007 ad contest.
Social networks: Aveo Livin' Large Campus Challenge generated 217 million audience impressions.³

Chevron. Blogging: Event blog during the World Petroleum Congress.
Cisco. Blogging: Twelve corporate blogs.²
Clorox. Blogging: Dr. Laundry.¹⁹
Coca-Cola:

Blogging: Coca-Cola Conversations discusses company history.²
Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
Social networks: Sprite Sips Facebook application.
Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
Widgets: Coke Bubbles on Joost.

Comcast:

Blogging: Bob Garfield's Comcast Must Die.
Microblogging: Customer support on Twitter.
Online video: Sleeping technician on YouTube.

Conde Nast Traveler. Social networks: Facebook fan page.
Crest. Social networks: Facebook page.
Cubby Bernstein:⁴⁰

Microblogging: Twitter account.
Online video: YouTube channel.
Social networks: BroadwaySpace. Facebook fan page and assistant's fan page. MySpace profile.

Del Monte:

Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.

Dell:

Blogging: Direct2Dell generates 3.5 million pages views/month.³ Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.⁹ Dell Hell. Osaka flaming laptop.
Brand Monitoring: Uses conversation monitoring from Visible Technologies.
Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.³
Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
Virtual Worlds: Second Life island.²

Delta Air Lines:

Blogging: Under the Wing.
Microblogging: Short-lived Twitter account during brand redesign.
Photo sharing: Flickr account.

Domino Magazine. Social networks: Facebook fan page.
Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
Dove. Online video: dove evolution video on YouTube has generated over 7 million views.
eBay. Wikis: Broadly focused community wiki (now closed).
Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.¹⁹
Electronic Arts:

Online video: Integration of YouTube videos into the upcoming Spore video game.
Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.⁵⁶

EMC².

Brand monitoring: Using Collective Intellect.¹⁴
Organization: Dan Schwabel, Social Media Specialist.

Ernst & Young. Social networks: Careers page on Facebook.
Eukanuba. Online video: YouTube account.⁴⁷
ExxonMobil. Microblogging: "Janet" was a fake Twitter account.¹
Facebook. Blogging: Corporate blog.¹⁹
Fandango:

Blogging: Movie blog.¹⁹
Social networks: Movie Pong Facebook application.⁵⁶

Fidelity Investments:

Mashups: savings rate finder and checking account comparison.
Podcasts: Three topics relating to investment guidance.
Widgets: market monitor.

Fiskars:

Blogging: Fisk-A-Teers blog.⁴
Social networks: Fisk-A-Teers brand ambassador program.³

Ford:

Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.⁸
Microblogging: Twitter account for North America.⁵
Organization: Hired Scott Monty to run social media.
Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.⁸
Wiki: Where are the Joneses?⁸
WOM campaign: Hurra Torpedo campaign⁷

Forrester Research:

Blogging: Twelve corporate blogs
Discussion boards: Interactive Marketing discussion boards.³⁷
Microblogging: Twitter account
Online video: YouTube channel
Social networks: Facebook fan page.

FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.²
General Electric. Blogging: From Edison's Desk.¹⁹
General Motors.

Blogging: Seven corporate blogs. GM Next.¹⁵
Microblogging: GMblogs on Twitter.⁵⁰
Online video: I Got Shotgun.¹⁵

Global Crossing. Blogging: IP Convergence.¹⁹
Google:

Blogging: Official Blog¹⁹ and 30+ other corporate blogs.
Online video: Google channel on YouTube.

Gourmet Magazine. Social networks: Facebook fan page.
Graco.²¹

Blogging: Corporate blog.
Microblogging: Twitter account.

GSK:

Blogging: alliconnect.¹⁹
Social networks: myAlli weight loss community.³

Guardian. Blogging: Comment is free.¹³
H&M. Social networks: Facebook fan page.
H&R Block:

Microblogging: Twitter account with almost 600 followers.
Social networks: Facebook fan page with almost 1,000 fans.²

Harley-Davidson. Blogging: Museum blog.
Hearst. Social networks: Spin The Bottle Facebook application.⁵⁶
Heinz. Online video: YouTube contest.⁵⁵
Hewlett-Packard:

Blogging: 55 corporate blogs.
Microblogging: Twitter account used for promotions at BlogHer 2008.²

Hitachi. Blogging: Six corporate blogs.¹⁹
HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.⁴
Honda. Widgets: Honda Fit Top Videos widget on Yahoo.
HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.²
IBM.

Blogging: 125 corporate blogs.²
Strategy: internal social computing guidelines
Virtual Worlds: IBM Business Center in Second Life.

Ikea. Blogging: Blogger relations with Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio."
Indium Corporation.⁴⁹ Blogging: Nine corporate blogs.
innocent drinks:

Photo sharing: Flickr pool for the big knit.
Social networks: Facebook fan page.

Intel.

Blogging: Game Faces blog.³⁴
Social networks: Intel Software Network Communities.²

Intuit:

Blogging: TurboTax support team blog. Bob Meighan's Amazon Blog.⁵¹
Microblogging: 25+ employee accounts on Twitter to answer product questions.⁴⁶
Online video: QuickBooks account on YouTube.⁴⁶ TurboTax Tax Laugh on YouTube.⁵¹
Ratings and Reviews: TurboTax⁵¹
Social networks: Corporate umbrella fan page on Facebook.⁴⁶ TurboTax Support community. QuickBooks community.⁴⁶ JumpUp community for new businesses.⁴⁶ TurboTax Inner Circle Community.⁵¹
Wiki: TaxAlmanac.²

JCPenney. Online video: Fake teen sex ad.¹
Jeep:

Online video: YouTube Jeep channel.
Photo sharing: Flickr pool.
Social networks: Facebook fan page. MySpace page. Jeep community.²

JetBlue.

Blogging: "JetBlue hostage" blog.
Microblogging: Twitter account.
Online video: YouTube channel for corporate communications. Valentine's Day 2006 meltdown.¹
Photo sharing: Flickr pool.
Social networks: JetBlue University.²

Johnson & Johnson.

Blogs: JNJ BTW. Kilmer House - history blog.
Events: Camp Baby 2008 for mommy bloggers.
Online video: J&J health channel on YouTube.
Social networks: Facebook Acuminder application and ADHD Moms fan page.⁴⁵

Joffrey's. Outreach: Java Beta Test.³⁹
Kaiser Permanente. Blogging: Dr. Maring's Farmers' Market and Recipe Update.¹⁹
KFC:¹¹

Blogging: KFC Nation Citizen Blogs.
Social networks: KFC Nation. Facebook fan page.²⁴

Kleenex:

Blogging: Let It Out blog.⁴
Social Networks: Let It Out community.

Kodak:

Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.¹⁸
Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.¹⁸
Online video: YouTube channel.¹⁸
Organization: Hired a Chief Blogger.
Photo sharing: Flickr photostream.¹⁸
Podcasting: Kodak Close Up.¹⁸
Social networks: Facebook fan page.¹⁸
Tagging: delicious account.¹⁸

Kraft. Social networks: One Minute Mogul Facebook application.⁵⁶
Kryptonite:

Blogging: Lock picking secrets revealed.¹ Unbreakable Bonds blog.³⁸
Organization: Director, Web/Social Media, Donna Tocci.³⁸
Social networks: Facebook fan page.³⁸

Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.² Personal blog of David Churbuck, VP of global web marketing.
Library of Congress. Blogging: Official blog.¹⁹
Linden Lab:³³

Corporate blog.
Online video.
Photosharing: Flickr group pool.
Virtual worlds: Second Life.
Wiki.

LinkedIn. Blogging: Corporate blog.¹⁹
Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
Lucky Magazine. Social networks: Facebook fan page.
Lulu.com:²²

Blogging: Adventures in self-publishing.
Microblogging: Twitter account.
Social networks: Mini-store application on Facebook.

M/A/R/C Research. Blogging: CEO Merrill Dubrow's blog.⁴⁹
Marriott. Blogging: CEO blog.
Masi Bicycles. Blogging: Masiguy.³²
Mayo Clinic:⁴⁸

Blogging: News blog.
Online video: Mayo Clinic channel on YouTube.
Podcasting: Medical and Health podcasts.
Social Networks: Fan page on Facebook.

McDonalds.

Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
Podcasting: Investor relations and other issues.
Social networks: Internal "Mindshare" community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.⁵⁶

Men's Vogue Magazine. Social networks: Facebook fan page.
Microsoft:

Blogging: Community blogs.¹⁹
Online video: Bring The Love Back and Inspiration, Anyone? videos.⁷
Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.⁵⁶

Miller Brewing Co. Social networks: Today I'm Toasting Facebook application.⁵⁶
Mini USA. Brand monitoring: MotiveQuest project.²⁵
Molson:

Blogging: Molson in the Community blog.³⁴
Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.³⁴
Outreach: Brew 2.0 event.³⁴
Social networks: "No. 1 Party School in Canada" contest on Facebook backfires. Or did it?

Monster. Widgets: Monster jobs widget on Apple.
Motorola. Wikis: MOTO Q Wiki with how-tos on using the phone.
Mountain Dew. Discussion Boards: Dewmocracy.⁴⁰
National Geographic. Virtual worlds: LA Hard Hats virtual construction site.²
NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
NetShops. Ratings and Reviews from PowerReviews increased sales 26%.³
Nike.

Blogging: Nike Basketball. Running.¹⁹ Women NFR.¹⁹
Mashups: Nike 6.0 action sports community.² Nike+ running route finder.
Social Networks: Jordan Brand Breakfast Club drew 120,000 members.³
Widgets: Nike+ challenges and goals.

Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
Nintendo. Online video: YouTube girlfriend on Wii Fit video.
Nokia. Social networks: MOSH.²⁰
OpenSkies:⁴¹

Blogging: OpenSkies blog.
Online video: Fly OpenSkies channel.

OpenTable. Social networks: Reservations application on Facebook.⁵⁶
Oracle:

Blogging: Hundreds of blogs.⁴²
Crowdsourcing: Oracle Mix.⁴²
Microblogging: 110+ employees on Twitter and other services.
Social networks: Oracle community.⁴²

Orange. Social networks: unsignedAct promotion.²⁹
Pampers:

Blogging: Mommy blogger event.
Social networks: Pampers village.⁴⁷

Paramount Pictures. Social networks: Stop Loss Facebook application.⁵⁶
Patagonia. Blogging: The Cleanest Line.
Pfizer. Widgets: Frame-Your-Horse widget on Yahoo.
Pitney Bowes. Blogging: Open Mike CEO blog.¹⁹
Pizza Hut.²⁴ Social networks: Facebook fan page.
PR Newswire:²⁶

Blogging: ProfNet Post
Microblogging: 20+ employee accounts and three corporate accounts
Photosharing: Flickr photostream
Social Networks: Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
Tagging: Michael Pranikoff on delicious
Widgets: Eight Google gadgets,

Progress Software.³¹

Blogging: Four corporate blogs, including the SOA Infrastructure Blog.
Microblogging: Three Twitter accounts, including ProgressSW
Social networks: Facebook SOA Infrastructure group.

Progressive Insurance. Widgets: Progressive Traffic widget on Yahoo.
PUMA:

Blogging: Fake ad controversy.
Social networks: Facebook Usain Bolt application.

Purina:

Blogging: Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.⁵⁵
Widgets: Yesterday's News on Yahoo.

Quicken:⁴⁴

Blogging: Quizzle, What's The Diff? blogs.
Crowdsourcing: Quicken Loans and Quizzle on Yahoo! Answers.
Microblogging: Twitter account.
Online video: YouTube account.
Photosharing: Quizzleblog photos on Flickr.

Reebok. Social networks: Run Easy community. Facebook fan page.
Rubbermaid:

Blogging: Adventures in Organization blog.³
Bookmarking: Rubbermaid on StumbleUpon.⁴³
Microblogging: Twitter account.⁴³
Online video: YouTube account.⁴³
Photosharing: Flickr photostream.⁴³
Social networks: Facebook fan page.⁴³

Salesforce.com. Crowdsourcing: IdeaExchange has generated 8,300+ ideas.³
Samsung:

Microblogging: SamsungMobileUS and The Samsung Instinct on Twitter.²⁰

Social networks: Ant Fight Club application on Facebook.⁵⁶

SAP. Social networks: Developer community. Business process expert community. Ecosystem collaboration.⁶
Saturn. Social networks: ImSaturn.¹⁵
Scotland National Health Service. Social Networks: My Community Space.²⁹
SeamlessWeb:⁵⁷

Blogging: Insider's Network blog.
Microblogging: Twitter account.
Photosharing: Flickr group pool.
Social networks: Facebook fan page.

SELF Magazine. Social networks: Facebook fan page.
Seventeen Magazine. Social networks: Facebook fan page.
Shop Direct Group (UK).²³ Blogging: Corporate blog. Love Label from Littlewoods Direct.
Siemens. Widgets: NCAA basketball widget on Yahoo.
Silk Soy Milk. Social networks: Green Caps for Green Energy Facebook application.⁵⁶
Sonic Drive-In. Widgets: Gift List Manager widget on Yahoo.
Sony Electronics. Blogging: Sony Electronics blog. Fake PSP blog in 2006.
Southwest Airlines.

Blogging: Nuts About Southwest.
Microblogging: SouthwestAir on Twitter.
Online video: YouTube channel.
Photo sharing: Flickr group.
Widgets: Ding!

Spring Awakening musical:⁴⁰

Blogging: Totally TRUCKED! blog.
Online video: YouTube channel.

Starbucks.

Crowdsourcing: My Starbucks Idea.
Microblogging: Twitter account.¹²

Starwood Hotels. Blogging: The Lobby.
Stormhoek:

Blogging: Corporate blog.
Online video: YouTube channel.
Social networks: Facebook group.

StubHub. Social networks: Concert Scene Facebook application.⁵⁶
Sun Microsystems.

Blogging: 4,600+ Sun-related blogs.
Online video: YouTube account.⁴⁷

T-Mobile.

Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
Social networks: Transmission with T-Mobile music show on Bebo.²⁹

Taco Bell.²⁴ Social networks: Facebook fan page and I Love Taco Bell application.
Target:

Blogging: Times Square billboard situation.
Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget. Facebook WOM campaign.¹
Widgets: Four widgets on Yahoo.

Teen Vogue. Social networks: Facebook fan page.
Telstra:³⁵

Blogging: 14 blogs under the now we are talking banner
Podcasting: now we are talking podcast

Texas Instruments. Blogging: DSP blog.¹⁹
The Economist. Social networks: Facebook fan page.
The Home Depot:¹⁰

Microblogging: Twitter account.
Online video: YouTube channel.
Ratings and reviews: Bazaarvoice's Ask & Answer
Tagging: Social bookmarking in several content areas

The New York Times:

Blogs: 60+ content blogs.
Microblogging: Twitter account.
Social Networks: TimesPeople - article sharing in Firefox.² News quiz Facebook application and fan page.

The New Yorker. Social networks: Facebook fan page.
The Nielsen Company. Social networks: Hey! Nielsen media commentary community.
The Wall Street Journal:

Blogs: 40+ content blogs.
Microblogging: Twitter account.

The Weather Channel. Widgets: The Weather Channel Mac widget on Apple.
Timberland. Social networks: Earthkeepers application on Facebook.⁵⁶
Toyota Motor Company:

Blogging: Open Road Blog.⁵⁸
Brand monitoring: Client of Nielsen Online.
Microblogging: Open Road on Twitter.
Virtual worlds: Toyota Metapolis.²
Widgets: Fantasy Football widget on Yahoo.

Travel Channel. Social networks: Kidnap! application on Facebook.⁵⁶
Turkey Hill. Blogging: Ice Cream Journal.⁴
Tyson Foods:¹⁶

Blogging: Tyson Hunger Relief.
Microblogging: Twitter account.

United Kingdom government:²⁹

Microblogging: Twitter account
Online video: Number10 channel on YouTube
Photosharing: Flickr photostream

United States government. Social networks: A-Space intelligence community with CIA, FBI, and NSA.
United States Navy. Social networks: Navy For Moms.⁵²
Vanity Fair:

Blogging: Five corporate blogs.
Social networks: Facebook fan page.

Verizon:

Blogging: Policy Blog.¹⁹
Brand monitoring: Using JD Power/Umbria to listen.³

Victoria's Secret. Social networks: PINK fan page on Facebook.
Virgin America. Microblogging: Twitter account.⁵
Visa. Social networks: Visa Business Network application on Facebook.²
W Magazine. Social networks: Facebook fan page.
Wal-Mart:

Blogging: Check Out, a blog written by buyers. Walmarting Across America. Working Families For Walmart?
Social networks: Facebook Roommate Style Match application. The Hub.

Wear-Dated Carpet:

Blogging: The Carpetology Blog.³
Online video: YouTube channel.³²
Photosharing: Flickr group pool.³²
Social networks: Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.³²

Wells Fargo:²⁸

Blogging: Four corporate blogs.
Online video: YouTube channel.
Social networks: MySpace profile for Cassie, from Stagecoach Island. Facebook Stagecoach Island application and fan page.
Virtual worlds: Stagecoach Island.

Whirlpool. Podcasting: Developed and sponsors The American Family.
Whole Foods:

Blogging: Whole Story blog.
Microblogging: Twitter account.⁵

Wiggly Wigglers:³²

Blogging: Corporate blog.
Podcasting: Wiggly Podcast.
Social networks: Facebook group.

WWE:

Social networks: Facebook application.²
Widgets: Fan Nation News widget on Yahoo.

Xerox. Blogging: 11 corporate blogs.²
Yahoo! Blogging: Search blog.¹⁹
Yoplait. Blogging: Bravo la petite fleur!¹⁹
Yum! Brands:

Blogging: CEO David Novak has an internal blog.²⁴
Brand monitoring: Nielsen Online and Radian6.²⁴
Online video: vermin issues.¹
Outreach: World Hunger Relief Week.²⁴

Zappos:

Blogging: 13 corporate blogs.
Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.²

[Notice anything missing? Leave a link and description in the comments below. I'll add to the main list on a periodic basis.]

--
¹ Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social Media
² Mashable's 35+ Examples of Corporate Social Media in Action
³ Forrester's Groundswell Awards, 2007 and 2008
⁴ Mack Collier's Company Blog Checkup Series
⁵ Social Brand Index - Twitter
⁶ Credit: Gavin Heaton
⁷ Credit: Philippe Deltenre
⁸ Credit: zeroinfluencer, David Bausola
⁹ Credit: Bruce Eric Anderson
¹⁰ Credit: Nick Ayres
¹¹ Credit: Jeff Glasson
¹² Credit: Luke
¹³ Credit: Mike
¹⁴ Credit: Robin Seidner
¹⁵ Credit: Tom Shea
¹⁶ Credit: Ed Nicholson
¹⁷ Credit: Stefan Halley
¹⁸ Credit: Tom Hoehn
¹⁹ Credit: Debbie Weil and her list of 67+ Big Brand Corporate Blogs
²⁰ Credit: Marta Kagan
²¹ Credit: Paull Young
²² Credit: Kevin
²³ Credit: Paul Fabretti
²⁴ Credit: Nick Huhn
²⁵ Credit: dominic
²⁶ Credit: Michael Pranikoff
²⁷ Credit: Kyle Flaherty
²⁸ Credit: Ed Terpenning
²⁹ Credit: Chi-chi Ekweozor
³⁰ Credit: Lisa
³¹ Credit: David Bressler
³² Credit: C.B. Whittemore
³³ Credit: Torley
³⁴ Credit: David Jones
³⁵ Credit: Keith De La Rue
³⁶ Credit: Sean Lew
³⁷ Credit: Tom Cummings
³⁸ Credit: Donna Tocci
³⁹ Credit: Adam Singer
⁴⁰ Credit: Yianni Garcia
⁴¹ Credit: Matt Cronin
⁴² Credit: Stephen Manning
⁴³ Credit: Jim Dietzel
⁴⁴ Credit: Clayton
⁴⁵ Credit: Mike
⁴⁶ Credit: Kira Wampler
⁴⁷ Credit: Woody Meachum
⁴⁸ Credit: Lee Aase
⁴⁹ Credit: Toby Bloomberg
⁵⁰ Credit: Adam Denison
⁵¹ Credit: Colleen Gatlin
⁵² Credit: Davezilla
⁵³ Credit: Gina
⁵⁴ Credit: Marcos Fargas
⁵⁵ Credit: Marianne Richmond
⁵⁶ Credit: Kevin Barenblat
⁵⁷ Credit: Dan Entin
⁵⁸ Credit: Bruce Ertmann