| Automate Word of Mouth Marketing | Establish a User Community | Track Blogs |
| Content Sharing | Generate Buzz | Track Trends |
| Create Pass-Along Tools or Objects | Identify Influencers in Your Database | Use an Evangelism Service |
| Create a Blog | Incorporate Extroardinary Product Design | Work with Consumer Generated Media |
| Create a Cause | Influence Your Influencers | Work with Nonprofits |
| Create a Customer Reference Program | Interact with Bloggers | Work with Online Communities |
| Create a Fan Club/Loyalist Community | Organize Street Teams | Work with Online Video |
| Create a VIP program | Pre-Product Launch Marketing | Work with Social Networks |
| Create a Viral Campaign | Product Placement/Seeding/Sampling | |
| Create an Evangelism Program | Provide Excellent Customer Care Service |
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